The Only Four Measures That Matter for Your Guest Engagement Program

By Jaclyn Grace posted 03-13-2019 11:23

  

Facts and figures are easy to come by for any guest engagement program, be it loyalty, e-club, or CRM. But what are the key measures that marketers can rely on to deliver material impact with the program?

Running more than 350 programs has provided Paytronix with a clear understanding of what works and what doesn’t, telling us where to focus effort for the greatest impact.

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